Audio Visual Products
Launching new products in to the Audio Visual sector can be daunting or even a barrier to entry and we know that our customers are looking for a true partner who can bring innovation, consumer insight, market understanding and commercial expertise to the process. With industry foresight and strategic partnerships in place, Space2Inspire can deliver benefits in the following key areas prior to launch:
Understanding the market
Information is vital to ensure that the whole business strategy is focused and targeted in the right way and through the correct business channels. The experience within Space2Inspire has been gathered from many years working with manufacturers, distributors and resellers to offer a unique 360° perspective.
Consumer feedback about new product and solution ideas allows the manufacturer to measure attitudes and intentions, prior to full product manufacture, import or even launch. With the help of Space2Inspire, this can be done independently and without compromising existing products, customers or channel relationships.
Outlining the Opportunities
It is important to profile the target markets that will purchase the new solutions, mapped against the profit and volume aspirations of all channel partners. The information gathered by Space2Inspire will allow accurate forecasting of production and sales whilst helping to shape the marketing campaigns and collateral.
End customer profiling
A deeper understanding of the end customers, their business drivers for purchasing and seasonality of purchases will assist in the development of an effective product strategy as well as the correct scheduling of internal resources etc. Again many years of experience harvested for working with: Education, Public Sector and Corporate market sectors offers a valuable insight in to the attitude and aptitudes of these high value segments.